Wastage
SEISO analyzes the integrity of your Google Ads expenses and will show wasted budget while making potential savings visible.
KEYWORDS
List & Volume of problem keywords allowing you to immediately cut or optimize ads from unprofitable phrases.
TARGETING
Campaign analysis that helps you identify the unprofitable profiles you're touching or the least-performing ones.
ADS
List & volume of ads with insufficient Quality Score or ROI
Opportunities
SEISO estimates the growth potential of your campaigns and you keep track of budget gains
Campaigns
List of underutilized Google Ads campaigns. Identify all high performing campaigns that underdeliver to maximize volume.
IMPRESSION RATE
Measure and show lost impressions (Budget) on your profitable and high-potential targets.
LONG TAIL ADS
Identifies potential queries & terms that could generate more conversion to CPA less than or equal to the average of the account.
Quality Score
Full analysis of the Quality Score and its impact on your impression share
WEIGHTED QS
Details of the factors affecting the quality of your ads: Landing Page, target CTR, ad relevance. List the main obstacles to improving your QS.
REAL IMPROVEMENT POTENTIAL
Showing performance by improving your QS. Measure the potential impact and budget savings of QS improvement on your Google Ads account!
KEYWORDS
List & volume of keywords with low and below average account quality scores: prioritize your actions!
Advertising Networks
SEISO analyzes all the broadcast networks of your ads: Search, Shopping, Display, Video, Apps ...
SEARCH
Comprehensive analysis of account performance on the Google Ads search network.
SHOPPING
Google Shopping Performance Analysis. Share of Shopping in your results.
DISPLAY
Performance analysis by location. Enables you to immediately target the most profitable Google partner sites for your banners.
Campaign strategies
Because your business is porous and your campaigns have different roles in your procurement strategy, SEISO adapts its reports!
BRAND / OUT OF BRAND
Differentiated analysis for campaigns with your brand in order to dissociate performance with notoriety or pure prospection.
Retargeting
Remarketing details in your performances to dissociate the results of these "goal" campaigns.
SEARCH TERMS
Are you taking enough advantage of the search term report? Analysis of the activity of the account on the search term report. Identification of negative keywords to exclude, terms to potential, etc ...
Audiences
SEISO supports you in your Google Ads audience strategies: identifing the best-performing audiences for the entire account and for the most strategic campaigns!
Demographics
Comprehensive analysis of age, audience type and even parental status.
DEVICE & NETWORKS
Mobile, Desktop & Tablet performance details.
GEOGRAPHY
Comprehensive analysis of audiences by geography to allow you to generate ROI by region and adjust your strategy
And much more to discover in the analysis report ...
- Pros tips & Google Ads best practices
- Details and recommendations on match types (Phrase, Exact, Large Modified)
- Account activity analysis
- Tips for budget management
- And more than 75 criteria sifted ...
